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DISCOVER EXCITING SAUDI DESTINATIONS.
MEET GOVERNMENT REPRESENTATIVES AND AUTHORITIES
LEARN AND DISCUSS INVESTMENT OPPORTUNITIES.


Launched in Al Ahsa in February 2022, Destination Tomorrow is a high-profile, in-person investment conference hosted by Saudi Arabia’s Ministry of Tourism. The second conference of the series will be hosted in Al Baha.

The conference features government-led programmes, addressing an audience of investors, tourism operators, hotel brands, travel agents and a selection of public & private industry organisations . There will be tonnes of critical informational sessions handpicked for investors from and outside the region. Each event has been carefully designed for investors to experience the potential of Al Baha, and connect with partners and respective authorities to make the most out of their time at the event.

Networking lunches, evening receptions and key site visits allow multiple opportunities for delegates to initiate deal discussions, while the conference sessions provide knowledge-exchange opportunities to better understand investment ROI.

If you are an investor looking to attend Destination Tomorrow in 2022, please register your interest here

OBJECTIVES

  • Showcase Saudi destinations to local & national investors, and international operators.
  • Help generate understanding of the masterplans, infrastructure support and investment tools available so attendees can evaluate where the opportunities are.
  • Convey tourism strategies in place for Al Baha.
  • Create a constructive dialogue with all key stakeholders; international operators, investors, relevant infrastructure authorities, local tourism businesses and destination management agencies.
  • Develop new synergies and partnerships within the tourism ecosystem of Al Baha.



        AUDIENCE

        DESTINATION DEVELOPMENT STAKEHOLDERS

        COLLABORATIVE & INSIGHTFUL

        An invitation-only event, the conference will cater to those prequalified by the organisers to fit the criteria of destination tourism investment decision makers.
        The event provides the opportunity for networking and meaningful dialogue between stakeholders from the private and public sectors.

        DT Al Ahsa on stage

        INNOVATIVE & IMMERSIVE

        Destination Tomorrow brings to life, the vision for future of tourism development in Saudi Arabia. By delving deep into the character of each destination, the organisers have created content as well as real, virtual and hybrid experiences which capture the culture, heritage and future vision for Al Baha.

        The conference features site visits where participants will join our team of experts who will detail opportunities and explain upcoming projects relevant to attracting tourism and further developing relevant infrastructure.