The agenda was designed to demonstrate the value proposition of investing in Al Ahsa and the investment process. Furthermore, it showcased the incentives being offered to support SMEs in the region alongside financial incentives being offered to investors.

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All Day 1 Day 2

2:00pm – 2:20pm

Main Stage

8th February 2022

Welcome Drinks and Bites for Guests

Day 1

2:20pm – 2:30pm

Main Stage

Holy Quran Recitation followed by Saudi Arabia National Anthem

Day 1

2:30pm – 2:45pm

Main Stage

Keynote by His Highness Prince Badr bin Muhammad bin Jalawi AlSaud, Governor of Al Ahsa

Day 1

2:45pm – 3:00pm

Main Stage

Looking at the Big Picture

HH Princess Haifa Al Saud

Assistant Minister for Executive Affairs and Strategy, Ministry of Tourism Saudi Arabia

Day 1

3:00pm – 3:45pm

Main Stage

Developing Al Ahsa as The Peninsula’s True Oasis

How are governmental entities driving growth and supporting Al Ahsa in to become a leading touristic and investment destination? What are the key components that Al Ahsa offers better than other TDA’s within the Eastern province? What are the best strategies to communicate these components to potential investors?

Khaled Abdellatif

Senior Associate, AECOM

In conversation with:

HRH Prince Saud bin Nahar AlSaud

Deputy Minister of Destination Development, Ministry of Tourism Saudi Arabia

Fahad Almutlaq

CEO, Shargiyah Development Authority

Engineer Hisham Aloufi

Deputy Mayor, Al Ahsa Municipality

Muhammad Bassrawi

Domestic Tourism Chief of KSA Market, Saudi Tourism Authority

Day 1

3:45pm – 4:10pm

Main Stage

Why invest in Al Ahsa?

The session will reveal the growth plan for international tourism sites within Al Ahsa. Furthermore, the Ministry of Tourism will discuss numbers showcasing city’s future readiness for tourism growth and the value proposition of supporting the future of tourism in Al Ahsa.

Khaled Abdellatif

Senior Associate, AECOM

In conversation with:

Mahmoud Abdulhadi

Deputy Minister, Investment Attraction, Ministry of Tourism of Saudi Arabia

Mohammed Abdulrahman Alafaliq

Chairman of the Tourism Committee, Chamber of Commerce

Majed AlGhanim

Managing Director of Tourism and Quality of Life Sector, Ministry of Investment Saudi Arabia

Day 1

4:10pm – 4:50pm

Main Stage

The journey of international hotel brands operating in Eastern Province

Panel discussion on IHG, Accor and Radisson’s experience of operating in the Eastern Province. What kind of government support have they received so far? Where do they believe there is room for improvement?

Abdellah Essonni

Chief Hospitality Officer, Maad International

In conversation with:

Basel Talal

Managing Director, KSA, Kuwait, and Levant, Radisson Hotel Group

Eddy Tannous

Vice President Operations, Accor KSA

David Todd

Head of Operations MEA, IHG

Day 1

4:50pm – 5:30pm

Main Stage

Explaining the investment process in Al Ahsa

What do investors need to know about investing in Al Ahsa? How to attract and collaborate with international and local brands in Al Ahsa?

Muhammad Al Amir

CEO, AIMS Hospitality

In conversation with:

Hamad Albuali

First Vice-Chairman (Asharqia Chamber), Vice-President of National Tourism Committee

Tareq AlShaghrood

Investment Assessment and Evaluation Manager, Ministry of Tourism Saudi Arabia

Engineer Hamidi Hamam

Municipal Investment Portal Supervisor, Ministry of Municipal Rural Affairs and Housing, Saudi Arabia

Haitham Mattar

Managing Director, India, Middle East & Africa, IHG

Day 1

5:30pm – 5:50pm

Main Stage

How can local and international players get involved in the F&B and retail space?

What are the current gaps that have been identified in the F&B and retail space? What are the incentives being offered to support SMEs in the region? What are the incentives being provided to attract foreign investment?

Mohammad Al Mulhim

Social media influencer and content creator, Founder of Fame Lane PR and Marketing

In conversation with:

Rand Albassam

Managing Director, Independent Food Company

Engineer Ahmed Al-Kadi

Founding Member & Deputy-Chairman of Saudi Restaurants and Cafes Association (QOOT), Founder & CEO of Althawaqh Food Company (AFCO)

Abdulmohsen AlRashed

Director, Retail Sector Development, Monshaat

Day 1

5:50pm – 6:15pm

Main Stage

Creating authentic experiences through culture

What are the key relevant societal and cultural trends regarding travel and tourism?

Abdulaziz Alnemer

Owner & Founder, SIRU Adventures

In conversation with:

Latifa Abdullah Alafaliq

Board of Directors, Al-Ahsa Girl Development Charitable Association

Mohammad Ali Almatrodi

Al Ahsa Branch Director, Heritage Commission

Day 1

6:15pm – 6:45pm

Main Stage

Enabling investment in tourism

What are the main sources of funding available to investors in tourism? What kind of terms and conditions are they being offered? What kind of financial incentives are available to investors?

Lama Alfozan

Strategic Partnership & Alliance Senior Manager, KAFD

In conversation with:

Feras Al Sayari

Director of SME Coverage, Tourism Development Fund

Abdulrahman Abdulaziz Al Mashal

Chief Strategy and Business Development Officer, Riyad Capital

Day 1

7:30pm – 8:30pm

Networking

Tour of Al Qarah Mountain

Day 1

8:30pm – 10:00pm

Networking

Dinner Reception at Al Qarah Mountain

Day 1

9:45am – 6:00pm

Networking

9th February 2022

SITE TOURS

All tours leave InterContinental Al Ahsa at 09:45, return for lunch, and the last tour ends at 18:00.


GROUP 1

Princes School

House of Allegiance

Ibrahim Palace

Family Resort on Date Farm

Outdoor Experiential Retail & Entertainment 1

Outdoor Experiential Retail & Entertainment 2

Qaisariya Souq


GROUP 2

Ibrahim Palace

Princes School

House of Allegiance

Yellow Lake

Qaisariya Souq


GROUP 3

Beachfront Sports Wellness Resort

Qaisariya Souq

Day 2