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Thank you for joining us in Al Ahsa and Al Baha and making the conference a success!

Launched in Al Ahsa in February 2022, Destination Tomorrow is a high-profile, in-person investment conference hosted by Saudi Arabia’s Ministry of Tourism. The second conference of the series took place in Al Baha.

The conference featured government-led programmes, addressing an audience of investors, tourism operators, hotel brands, travel agents and a selection of public & private industry organisations. There were tonnes of critical informational sessions handpicked for investors from and outside the region. Each event was carefully designed for investors to experience the potential of Al Ahsa and Al Baha, and connect with partners and respective authorities to make the most out of their time at the event.

Networking lunches, evening receptions and key site visits allowed multiple opportunities for delegates to initiate deal discussions, while the conference sessions provided knowledge-exchange opportunities to better understand investment ROI.

If you are interested in more of hospitality investment conferences in Saudi Arabia, you can check out the Future Hospitality Investment Summit - Saudi Arabia.

2022 SPEAKERS INCLUDED

DESTINATION TOMORROW PODCAST SERIES

AUDIO

VIDEO

CONFERENCE OBJECTIVES

  • Showcase Saudi destinations to local & national investors, and international operators.
  • Help generate an understanding of the masterplans, infrastructure support and investment tools available so attendees can evaluate where the opportunities are.
  • Convey tourism strategies in place for the regions.
  • Create a constructive dialogue with all key stakeholders; international operators, investors, relevant infrastructure authorities, local tourism businesses and destination management agencies.
  • Develop new synergies and partnerships within the tourism ecosystem of the regions.



        AUDIENCE BREAKDOWN

        DESTINATION DEVELOPMENT STAKEHOLDERS

        COLLABORATIVE & INSIGHTFUL

        As an invitation-only event, the conference catered to those prequalified by the organisers to fit the criteria of destination tourism investment decision-makers. The event provided the opportunity for networking and meaningful dialogue between stakeholders from the private and public sectors.

        DT Al Ahsa on stage

        INNOVATIVE & IMMERSIVE

        Destination Tomorrow brought to life, the vision for the future of tourism development in Saudi Arabia. By delving deep into the character of each destination, the organisers created content as well as real, virtual and hybrid experiences which captured the culture, heritage and future vision for Al Baha.

        The conference featured site visits where participants joined our team of experts who discussed opportunities and explained upcoming projects attracting tourism and developing relevant infrastructure.